How to start your career in Social Media Marketing

 Social media marketing is a futuristic career. 

And this way you can start your career in social media marketing.

Social media marketing career is now buzzing the chart all over the world. Marketing without social media platforms is now next to impossible. You know many top entrepreneurs, companies believe, it's hard to drive sales without social media marketing, and that's true. 

It's 2020, which is about to end, and we all have seen how this coronavirus has changed the entire world and people who never used online apps, they have also taken their business online, thanks to social media marketing many of them manage to generate sales even in this pandemic. Google, Facebook, and now Linkedin keep encouraging people to take their businesses online on social media platforms. 

This digital marketing world extending to social media marketing sites like Facebook, Instagram, LinkedIn, Google+, etc are now a must for every business, and is also one of the most secure and high demand careers. Let's see how you can start your career in social media marketing. 

There are many job roles in social media marketing, from pro-level to beginner level. Let's know more about pro and beginner levels of career opportunities in social media marketing. 

 

Let's dig more into this. 

If you just starting your career in social media marketing, then first you should decide your area of entrance. Yes, area of entrance, not interest. 

Your ultimate goal is in starting your career in social media marketing, so just sit back and analyze your skills first. Yes, even using social media platforms personally it's not less then a skill, only if you know your social media account well. 

So start analyzing it!

Do you know what is social media or just using it because the rest of the world is using it. 

Which one you use

How often you use

How familiar you are with your account setting tabs

You know how to create business pages on social media platforms

You should know your social media account well before you start working in the social media world. 

So now you know your account well. You can create a social media account, You can create Facebook and other social media pages. You know how to post your content. These are your little steps towards entering in social media marketing. 

You can now apply for a basic "Online Reputation Management" job post which is called ORM. 

Online Reputation Management can be a good start in entering a social media marketing career. In online reputation management, you need to update, post, replying comments on clients' pages. This does not require any technicalities or a pro-level of skills. 

All most all social media marketing agencies have different teams for specific tasks. Team, who create a post, the team who create Facebook ads, the team for google ads, and so on. 

Creative Team:  

Every social media agency have a creative team, who design post and other creatives for social media marketing, which after approving get updated by the ORM team. 

So, If you are good at online designing. photo editing, then you can apply for this. 

Social Media Executive: If you have decent communication and like interacting with people and have a basic understanding of social media marketing. Then you would be welcome for a social media executive posts. 

Social media executive, tasks differ from agency to agency. 

For some agency tasks involve in social media marketing is of checking the client's performance and interacting with clients on a daily basis.

You will be the direct contact of the clients, whom they will call for any updates.

For example, If the client is planning for some special offers for a particular date/day. Then the client will call you to create an offer in this regard. Don't worry you will not be creating those posts, remember I told you they have a creative team. 

All you need to do is just note down the details provided by clients and forward them to your creative team. Once the post is done, after internal approval you can post it. 

Task: Sending client weekly or monthly performance reports. Keeping an eagle eye on each campaign if the performance is dropping or if the campaign is not doing good. You have to inform your ads creation team.

Ads Creation Team: 

From the term itself, you can understand these are the people who create social media ads. To apply for this you need to have a fair knowledge of creating social media ads campaigns. 

Most of the agency has a different team for each social media ad creation. 

For example Facebook ads creation team, Google ads creation team, LinkedIn ads creation, etc. 

Social Media Marketing copywriter: 

If your communication skills are excellent and you know how to play with words, then this is the best fit for you. In social media marketing, content creation plays a very crucial role, a nice ad copy, content can break a deal. 

The task involved in social media marketing copywriter: 

Writing creative content, ad copies, proofreading contents, and so on. 

Pro Level, Social media marketing

To reach this level you need to work hard on your skills. Once you started working in the social media marketing industry and keep updating your skills in plenty of years you can become a successful social media marketing pro. 

But I'll advise you to stick to one segment until you become pro in that and then jump. Suppose you started doing ad creation, then only focus on ad creation don't let your mind divert to website designing, creative designing. 

It may sound narrow but believe me, it's not. In social media marketing if you really want to achieve good height then Sticking to one area until you know in and out of that process. 

If you doing ad creation, then stick to ad creation until you become good at creating ads on all social media marketing. 

Once you achieve this, then simultaneously move to another area that interests you in social media marketing, like search engine optimization and etc.

If you like this blog then do share with someone who is planning to start their career in social media marketing. 

And also put your thoughts in the comment box and let me know what you think about this post, did I justified the title of How to start your career in the social media marketing or not?