Facebook | Organic Social Media Marketing | Start getting result without spending

Growing your Facebook presence with organic marketing method

Yes, you can start using social media platforms for promoting your products, services without spending on ads. 

You just started and want to use social media platforms (Facebook) to promote your business. But for now, you don't want to spend on social media (Facebook), simply looking around and understanding the culture. So here how you can start.

There are two options for promoting your business on social media platforms (Facebook). 

1. Paid Marketing Method
2. Organic Marketing Method

Paid Marketing

Paid social media promotion is always recommended. This brings high value to your businesses and brings instant results. 

In paid promotion, you just have to select your campaign, create your ad and the rest will be taken care of. 

This is Quick - Simple - Result Oriented

Organic

You need patience because it's a long process that will help you in creating and improving your business social presence. 

Social presence plays a very important role in this virtual marketing. 

Imagine, you run a Salon and created a Facebook ad, but you don't have a social presence, Like no business page of your salon, or a very basic account set up. People see your ads, even interested but with a lack of social presence they will not turn up.  

So building a social presence is important for your businesses. How you can do that? it's simple just follow these 5 easy steps.

1) Create a Business Page:

It is very important for your business to have its own credential on social media platforms.  So having a business page on Facebook it's very important. If you have not created, then just create now. 

2) Avoid Mixing up - Personal Account & Page:

You will come across many people upload their business-related things such as (Offers, Sales, New Product, Services, etc) on their personal Facebook account. 

They think It's giving more visibility and reach to their business, but in general, it's not. This is a very bad practice and if you are doing it then simply "STOP"

3) Create your perfect Facebook page:

Unfortunately, many of us don't use the Facebook page to the full potential. A perfect Facebook page can bring good organic engagement and with a smart set up your page gets more noticing. 

To create a perfect Facebook page just do these 3 following things. 

1. Cover Image & Profile Photo
2. About Section
3. Frequent Informative Posting

4) Keep Engaging: 

Keep uploading posts frequently in the 4:7 ratio. 

Most digital media agencies and experts generally use this strategy for building up an online reputation. 4:7 post ratio.

Let's understand in details:

4:7 Ratio -  Posting 4 days in a week

Avoid posting daily, now you must be thinking why?

Because, you don't want your followers to keep getting notification of your sales, offer post every now and then. Right! But for some industries, the 4:7 ratio it's not applicable like (Funny Video page, Memes, entertainment, etc) 

Keep posting on alternate days in a 4:7 ratio and within 12 weeks you will see how effectively good your page is doing.

Be quick in replying, getting comments on your post, be quick in acknowledging. 

5) Broaden your network:

You are not alone, on Facebook you will find millions of groups, pages, most of them are open to join. Find a group with large members and start engaging with them. Commenting and liking on others' pages is always a good way to start, but avoid posting your sales post on their group better to ask page admin before doing that. 

These are basic but effective steps, which will help your business in creating its social presence. 

How to create a Facebook business page

Login to your Facebook Account 

Click on + sign 

Click on Page

Fill in details, refer to this link: Creating a perfect Facebook page