Create your Facebook Ad
You know Facebook is the biggest social networking site in the world, with more than 2 billion active users, from which 1.5 billion are daily active users. So starting internet marketing from Facebook is the most effective step.
Let' say, you run a small shawarma corner in Mumbai and your main USP is your uniqueness and taste. You receive a good amount of (verbal) customers compliment every now and then. But you don't have any social presence of your shawarma corner.
And, after seeing the 'Baba ka Dhaba Delhi' social response you are excited and want to take your business online.
Let's see by using the Facebook ads platform how you can reach your audience in the most effective way?
Facebook has made basic ads so simpler, that anyone can start using ad platforms to achieve their objectives.
Let's start:
Step 1:
Create a Facebook Page
Step 2:
Now go to your page and click PROMOTE
Step 3:
Select your GOAL
Your goal can be promoting your page, boosting your post, or getting traffic to your site.
Step 4:
Add creative or used automated creative
(Creative is a clickbait, which will attract people to click on your ad, (Ad Copy Content)
Step 5:
Now choose your Audience
Yes, you can choose people to whom you want to show your ads.
Example: My Shawarma center is located in Mumbai and you only want people in Mumbai to see your ads. You can choose your ad location "MUMBAI", not just this you can furthermore narrow your location. If you wanted to target just a particular area, (KM) radius, you can do that too. You can choose gender, age best fits to your ads.
Step 6:
Ad Budget:
How much you want to spend on this particular campaign? that's called ad budget.
Let's say, you just started using ad campaigns and not sure how much to start with.
In this "My Shawarma Center" our focus is to reach maximum people and get them to follow your page. Starting with a 250 INR daily budget is a good start. And remember you can always change your budget, duration but for an effective result, at-least run your ad campaigns for 15 days.
Before jumping on the Facebook Ads - Ad Manager - strengthen your basics.
Create your perfect Facebook page!
Unfortunately, many of us don't use the Facebook page to the full potential. A perfect Facebook page can bring good organic engagement and with a smart set up your page gets more noticing.
To create a perfect Facebook page follow these 3 steps.
- Cover Image & Profile Photo
- About Section
- Frequent Informative Posting
Cover Image and Profile Photo
Always keep your profile photo your business logo
Cover image, this your area of creativity, but remember to flash your contact details in that.
About Section
Basic always works in this section. So keep it simple and don't try to put everything. What your business is all about, your USP, and your location details if you have run any physical store,
Frequent Informative Posting
Frequent posting does not mean, daily uploading of non-related content on your business page.
Many people have this misconception of daily posting content on the Facebook page will increase their engagement rate, which is not true.
Make sure your post is related to your business, make it interesting, informative, and avoid frequent posting of sales posts.
To conclude:
My Shawarma center will first create a Facebook page. After creation, he will add the logo in the profile photo and set up his cover photo and about section.
Now, he will start using his page and recommending to his existing and walking customers to put a review. Now from verbal, his page has documented compliments and reviews.
Now, he decided to reach out to more people by using Facebook ads.
His Facebook page is all set and he had also updated a few posts, so now he can create a local awareness campaign for his page.
Simple!
You can also use social media platforms to achieve your marketing goals, without spending a dollar.
How?
Post coming soon.
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