What is SEO | Quick & Simple Understanding
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What is SEO, (Search Engine Optimization)
First, let's understand about SERP, search engine result page.
Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google.
The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.
Do you know?
There are more than 140+ search engine sites. But the most popular ones are.
Yahoo
Bing
Baidu
Yandex
Ask
So now you know what is search engine result page/search engine sites. Now let's understand what is search engine optimization.
Search engine optimization (SEO)
Did you ever notice, when you search for something on search engine sites, let's say on google? The first few results which appeared on google are (ADs).
Here, in this case, the first four results appearing are paid ads.
The rest are organic results!
These organic results are called SEO
Getting this organic result on search engine sites are called search engine optimization.
In SEO you are not spending (on an ad) for your website to appear on the search engine. It is an organic process where you work on an off-page of your website to increase visibility and ranking on the search engines.
Points to remember
Search engine optimization is a long process
Website is mandatory for SEO
There are two main types of SEO (On Page & Off Page)
To conclude: Search engine optimization is an organic way of increasing your site ranking and visibilities on search engine sites.
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