What is social media marketing:
Types of Social Media Marketing:
What are Social Media Marketing Ads:
Social media marketing is the use of social media platforms to promote a product or service. Let's understand in detail and in a simple way.
We all know what is social media, Social media is a platform where we connect with people, friends, share information, interest, via a virtual network.
How many social media platforms exist?
Now don't be surprised If I say there are more then 70+ social media platforms exist. Yes, more than 70+ social media platforms, and how many do you know?. But don't worry you don't need to know all platforms.
The most used social media platforms are:
Facebook
Instagram
Youtube
Twitter
WhatsApp
LinkedIn
Snapchat
These are the most used social media platforms in the world. But, remember in my post (How to start your career in digital media marketing) what I mentioned. Initially just stuck to one platform at a time, until you get a good grasp of it.
And,
when you do marketing on this platform it becomes Social Media Marketing.
I believe your concept about what is social media marketing is clear.
Types of Social Media Marketing:
Facebook - Instagram Advertising,
LinkedIn Advertising,
Twitter, Snapchat, etc.
What are Social Media Marketing Ads:
Relax your mind, take a deep breath, and just focus, because this is very important.
You are now clear about "what is social media marketing" and "what are social media marketing platforms".
Now let's now about ads,
Ads are basically paying to that particular social media platform to advertise your product, services on there and on their partner associated platforms.
For Example:
You choose a Facebook platform to advertise your product, services, Let's say you want to do brand awareness for your newly open shop.
So you will create a campaign on the Facebook platform with a goal of brand awareness and you will pay as per your budget to Facebook for showing your ads to the target audience.
Also,
Instagram is a Facebook product, so Facebook can show your ads on Instagram if you wish to, which are known as associated platforms.
There are two ways you can use social media platforms for marketing.
Paid and Organic
Yes without spending a dollar you can use social media platforms to achieve your marketing goals.
How?
Just wait for the next post!
To conclude:
Using social media platforms to promote your product, services are called social media marketing, and the most effective platform for social media marketing is Facebook-Instagram, twitter, LinkedIn, and so on.
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